Gavin Ambrose,Paul Harris: Packaging the Brand : The Relationship Between Packaging Design and Brand Identity


Description
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Hope looms in a vast land wide open with possibilities... Dr. Sunny Rubenstein travels the night train through the black void of Africa to check out his 51st job prospect on the rich Cheetah Gold Mine. Along the way he hears that the mine might be running out. But the appendage to it, Umzimtuti, the smallest municipality in the world, could be big-even King George VI will stop off for tea on his Victory Tour on the Royal White Train. The mine's bonus is a free rambling house with the only indoor toilet in town. It's the perfect antidote to his wife Mavourneen's difficult war years with their ailing son, Douglas. Sunny cannot afford to lose a case in his first year to secure the post permanently. There's plenty to challenge him. Early morning sick parade under the shadeless blue gum trees is followed by surgery, then on to afternoon clinics ending with calls to far-away farms and mud huts. Packaging the Brand : The Relationship Between Packaging Design and Brand Identity free pdf Umzimtuti's a town where poker stakes are high. Liquor flows freely at the Umzimtuti Hotel bar. Bullet holes in the wall attest to its wild past. Sunny will have to unseat the tight-fisted, short-sighted Mayor if Umzimtuti's ever going to put in street lights, get rid of bucket toilets and the honeysuckle brigade so the town can capture the new surge in post-war industry. Sunny's belief that competence, hope, hard work and idealism are enough will be sorely tested.
____________________________
Author: Gavin Ambrose,Paul Harris
Number of Pages: 208 pages
Published Date: 26 May 2011
Publisher: Bloomsbury Publishing PLC
Publication Country: Lausanne, Switzerland
Language: English
ISBN: 9782940411412
Download Link: Click Here
____________________________
Tags:
download torrent, download torrent, ebook pdf, download book, facebook, for mac, iOS, rarfb2, iPhone, ebook, Read online, paperback,download epub, epub download,Packaging the Brand : The Relationship Between Packaging Design and Brand Identity for mac,for PC, free ebook, iPad, mobi, kindle, zip,download pdf Packaging the Brand : The Relationship Between Packaging Design and Brand Identity by Gavin Ambrose,Paul Harris fb2,free pdf, book review, Gavin Ambrose,Paul Harris free ebook,download ebook, download pdf, pocket,
http://feefutumu.blog.free.fr/index.php?post/2017/09/29/FREE-Uruguay%2C-1968-%3A-Student-Activism-from-Global-Counterculture-to-Molotov-Cocktails-download-pdf
http://dangsitidan.mihanblog.com/post/63
Income Distribution, Inflation, and Growth : Lectures on Structuralist Macroeconomic Theory free pdf